AUDIOVISUAL INSTALLATION
360 projections, sound.

The Jay Z popup shop in an audio visual installation, with an immersive video projection covering every wall of the room.

Directed by Romain Tardy, the concept of the movie is based on a journey through time, light and space. Starting from the underground and flying to the stars, it’s also a metaphor of Jay Z’s incredible career, and a tribute to New-York City. Everything was shot in black and white, and composed with a lot of blending and heavy grain, to match the spirit of the collection.

The immersive piece was shot with a custom 360 camera rig in Brooklyn and Manhattan, in during summer 2013.

Original concept by Romain Tardy & Joanie Lemercier
Directors: Romain Tardy & David Terranova
Sound designer: Thomas Vaquié
Music: RocNation
Producer: Juliette Bibasse
Shooting producer: Julia Kaganskiy
Director of photography: Rylan Morris Scherer
Shooting production company: Glass Embassy